Why choose us

PROBLEM N.1

You don’t get any help from your supplier when it comes to choosing the right router bit to fit your needs, and you don’t get any tips to make the best use of it, either.

How many times have you visited the websites of various tool sellers to buy a router bit that would allow you to make a specific work, only to get lost on the numerous options displayed? And, as a result, since you don't design and sell router bits for a living, you didn't know which one to choose?

Maybe at this point, you tried to contact the seller, but sadly the website had no live chat support, or an email address to write to or a toll-free number to call to... If you were lucky enough, you may have found a phone number with charges, but nobody answered!

Eventually, you had to choose what to buy by yourself, with all the insecurities and anger of the case... and you know very well what the consequences were (I don't want to rub salt into the wound...)

And how many times, after buying a router bit and waiting for days to receive it at home and finally mount it on the pantograph to start working, have you realized you didn't have the working parameters (rotation speed, feed rate and cut depth) ??

Of course, you couldn’t reach your supplier to get this information but even if you could, he probably wouldn’t know the optimal settings for your kind of work. Having the right working parameters is fundamental to routing perfectly and safely, avoiding hurting yourself, even seriously (did you know that if you exaggerate with the rpm you risk that the cutter will jump off the spindle and hit you like a missile fired from a bomber fighter?)

The total lack of assistance from tool sellers is a huge problem, yet inevitable for 2 reasons:

1. For the most part, this kind of shops are retailers, managed by people with no product expertise, who are only interested in selling as many pieces as they can. You should know that big manufacturers and brands of tools deliberately sell their products only to dealers and never to end-users. In this way, it is much easier for them to focus on the production and sale of goods, without caring at all about the people who will then buy and use them. It’s so easy to make money at your own expense!

2. They offer endless categories of tools (tanged cutters, spindle molder cutters, knife heads, circular blades, saws, drill bits, etc... everything the big brands produce) but since they are no expert in the field, but just (re)sellers, they cannot be competent on every single product.

PROBLEM N.2

Your tool supplier sells router bits that have little precision and lose the thread before you can finish a single workpiece or batch.

Even if you are a skilled and experienced woodworker and even if you know which router bits is right for your needs, I bet sometimes it’s just impossible for you to reproduce exactly the shapes that you have in mind or that you have seen from magazines or from your friends.

"Why can't I do it, but other people can? Am I stupid?"

This is the question that has tormented you so far, preventing you from sleeping easily and threatening your self-esteem. I’m sure that the same question popped into your head also that time you were routing and everything seemed to be going just the way you wanted, but then you had to stop because your router bit’s teeth suddenly had lost its sharpness or chipped!

You were inspired and excited, but you had to interrupt your work. Only days later you could pick it up again (since the new router bit was delivered late) with little enthusiasm.

All these disappointments and waste of time risk turning your passion for woodworking into frustration...but once again, I’m here to tell you, it’s not your fault!

You need to know that since the well-known brands of tools are mostly big joint-stock companies, their only goal is to increase their earnings to the maximum, that’s why they don't think twice about building their products in China, Taiwan, and other countries where labor costs are low.

Therefore, you cannot expect to get strong and precise router bit as if they were designed and built by specialists.

Besides, since well-known brands of tools don’t interface with end-users but only with retailers, they don’t even know how to answer appropriately to your particular needs (a hobbyist will have different needs from a craftsman and a carpenter, not to mention cabinet-makers)!

PROBLEM N.3

Your tool supplier does not give you any guarantee, neither on shipping nor on the product.

How many times, after buying a router bit online from some multi-tool dealer who offered a quick delivery, you ended up waiting a week or more to receive your package, without getting any assistance or tracking information?

Even in this case your enthusiasm and motivation turned into anger and disappointment.

Maybe you received the router bit according to the expected date of delivery, but then you realized that what you had purchased was not what you needed (this very likely, you don’t design and build router bit, so without receiving any assistance it's easy to make mistakes) and you couldn't even return it for free and get a replacement?

Let’s just go over it one more time… first, you had to choose what to buy by yourself... later you realized you had made the wrong choice ... you had to buy another router bit by yourself (paying twice) with the risk of making another mistake and throwing away money and time again ... does this seems right to you?

How can you stay cool…

All these multi-tool dealers seem to be working together for the same aim: providing bad services to their clients

they all operate pretty much the same way, so turning to a different retailer won’t change anything for you, since they all agree to share control of the market.